myBatik magazine’s Publisher Note
12.05.12 / myBatik magazine, Self Inspiration / Author: admin
Tags: myBatik magazine, Publisher
How time flies!
This is the second issue of myBatik for 2012, and we are almost half way through the year already. We have just celebrated the National Craft Day of Malaysia, the myBatik Fashion Show for the Secretaries Week on 24 April 2012 and a most memorable myBatik Tour to Jakarta for Inacraft 2012.
During my recent visit to the Malaysia National Craft Day and the Indonesian Inacraft Exhibition, I realised that branding awareness is becoming more prevalent now. Batik producers are selling more creative and innovative products than last year although prices are slightly higher now due to the costs of the raw materials. As I have said before, product development and item branding is very important. Nowadays, Batik producers generally have the proper label for their batik products. The trademark of each product is the intellectual property of the creator to avoid plagiarism. Producers should never forget to invest in advertisements, to do research into the markets and to use the social media to interact with their buyers.
Congratulations to Royal Songket Terengganu, Jadi Batek, YNR Batik, Karyaneka, myBatik, Nordin Batik and Kelvin’s Gem for the successful launch of their new collections in conjunction with the myBatik Fashion Show during the Secretaries Week at the Eastin Hotel.
Thank you so much to the Association of Exporters and Producers of Indonesian Handicraft and PT Media Tama for their kind support in teaming up with myBatik to bring batik to the world stage. The myBatik Special Edition for INCRAFT 2012 was successful launched on 25 April 2012 at Jakarta Convention Centre. We are proud to be the Official Media Partner of INACRAFT 2012. The INACRAFT showcasing of 1,200 distinguished batik handicraft companies from the different provinces of Indonesia, really amazed the world.
As a result, myBatik magazine is expanding its distribution and circulation into the Indonesia market now.
For the coming months, everyone in the batik industry is busy preparing their batik fabric for the Raya month, which falls in August this year. So please take note, Batik lovers- get your batik fabric earlier and send out for tailors to avoid any disappointment with last minute tailoring services.
Due to the great demand and support from the fans of myBatik, we came out with the idea of myBatik Tours- another success story following myBatik magazine, myBatik Cafe, myBatik Gallery & BuyBatik.com.my. We are working on tours to visit all the different Batik cities like Jakarta, Pekalongan, Surin, Tokyo and Kunming on a quarterly basis.
Before the busy Raya preparations, why not take a break with a myBatik Tour? Join us for the Bangkok International Fashion & Textile & Leather Exhibition on 27 June 2012. To learn more about this tour, please go to www.myBatik.org.my/mybatiktour
More good news to share is that, since the launch of myBatik magazine in 2007, our subscription readership is increasing 50% every year. The platform of myBatik Magazine is become bigger and stronger.
The myBatik Cafe is putting on different kinds of batik activities to spice up your days. Please visit our Facebook page and redeem the free coffee coupon- www.facebook.com/batikartcafe. We serve local black coffee, and Italian coffee lavazza. For tea lovers, we have Dilmah tea from Sri Lanka.
See you in the myBatik café- and a Happy Mother’s Day in May & Father’s Day in June.
Bye.
Emilia Tan
Managing Director & Publisher
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